Shenzhen Singbox technology co., Ltd. (http://www.singbox.net)
According to the China electronic audio industry association publication of China's audio market annual report shows that in 2005, a DVD and home theater-oriented products for sound market Inflexion point, domestic, export it is difficult to profit, lack of independent intellectual property rights, business conditions, the overall survival, especially home cinema in 2005 is to continue to decline by more than 30%, total output for the first time fell below 500 million units (set of).

China electronic audio industry Association General Secretary Kim Jong-Dragon in the days before the interview, said that despite the many external factors that influence, lack of product innovation is still stalled audio industry's core issues. "Spending power, cultural background, family members, etc. will affect the sound of the industry, but at present regardless of high-end or low-end audio is not subdivided, changes to the appearance. "A little gold Secretary-General laments the.

On the other hand, when domestic enterprises undergo suffering while at sea, in the audio industry market segments — mini sound but presents a different view: market booming, consumers flocking in droves, growth rate, there is much to replace the home theater. However, mini stereo field has been foreign brand landscape, Philips, world-class brand firmly defended, high-end market rarely seen homemade brand.

Mini stereo quickly rising home theater top sets, in 1999, 2000, when accompanied by a karaoke heat together ' home markets, overall consumer more rendering non-rational consumption. But after that, as people artistic changes, House decoration style changes, new information age of the Internet, people on audio functionality, style, shape, colour, volume, etc are all new requirements, and traditional home theater is not able to accommodate this requirement.

China's audio market conditions, the Chairman Lee Ki in Ekon CHEUNG thinks: in 2005, the industry's growth rate is well below the average level of household appliances, mainly because of the traditional home theater some shrinkage; like mini phonograph, emerging micro home theater products embody good sales performance. It also heralds the advent of new generations of products.

Mini sound of music, is adapted to the changing needs of the market. And now the mini sound beyond has a small form factor, functionality and sound effects and because of the perfect by fashion consumers. The room is placed a single elegant Mini audio, has become the home of the culture of fashion decoration themes. While mini sound strong compatibility and dynamic fashion modeling is to be one of the factors of the market in hot pursuit.

In addition, the mini audio networking capabilities, making it the most popular Internet information closely. Now some new mini sound not only with traditional CD, tape, radio cassette player functionality, but also and popular digital audio sources together, support MP3, WMA, APE and other Internet music format. Some even have a MD device, you can play MD disk. Even some mini Stereo has had the network interface, even on broadband at home, you can play Internet radio program.

International brand leading more European and American family mini audio penetration rate has reached 70% or above, the data shows that urban residents mini Stereo ownership rate of 2.2% of the market potential is in urgent need of excavation. According to the expert forecast, 2006 only mini audio sales will reach more than 300 million on sales of more than $ 12 billion.

The leading domestic mini Stereo is Philips, landscapes and other European and Japanese brands, international brand almost shared mini sound of all the shares. This is mainly thanks to this: the first is the well-known brand of consumer trust as a whole; secondly to track changes in consumer demand and market changes in the environment; the third is to have the advantage of technology development and the overall creative ability.