AESOP is the combination of two words “Aesthete” and “Espresso”, it is also the first words of “Aesop’s Fables”. It is a good explanation of fashion , integrating the fables and valued high-taste life style.

As a new brand thinking a lot of fashion, simple style, with the concept of “simple is beautiful, the “AESOP” ID designers designed series of “enjoying nature” products. Integrating portable digital speaker with fashion coffee culture, and let us enjoy the music,   appreciating our life as well.

With simple, fashion appearance, clear nature sound quality and artistic color, AESOP fully expressed its brand concept on “Taste, appreciating and sharing”

With the penetrating fashion feeling, AESOP RD team integrated their specific life feeling to the product design and expressed their casual life attitude. AESOP release speaker trend with many professional IT media and other fashion magazine, pay attention to lead present fashion guideline and let it to be a necessary part of modern life.

AESOP not only means the beautiful love as aroma and sweet of coffee but also means your poetic life attitude----Simple, intellectual and natural. All of this would be your lifetime running goal.